Such a word was indeed the lost Tetragrammaton \ It is said 
that at the utterance of this name the Universe crashes into dis¬ 
solution. Let the Magician eamestly seek this Lost Word, 
for its pronunciation is synonymous with the accomplish- 
ment of the Great Work. 1 2 
In this matter of the efficacity of words there are again two 
formulæ exactly opposite in nature. A word may become potent 
and terrible by virtue of constant répétition. It is in this way 
that most religions gain strength. At first the statement “So 
and so is God” excites no interest. Continue, and you meet 
scora and scepticism: possibly persécution. Continue, and 
the controversy has so far died out that no one troubles to 
contradict your assertion. 
No superstition is so dangerous and so lively as an exploded 
superstition. The newspapers of to-day (written and edited almost 
exclusively by men without a spark of either religion or morality) 
dare not hint that any one disbelieves in the ostensibly prevailing 
cuit j they déploré Atheism — ail but universal in practice and 
implicit in the theory of practically ail intelligent people — as if 
it were the eccentricity of a few negligible or objectionable persons. 
This is the ordinary story of advertisement ; the sham has exactly 
the same chance as the real. Persistence is the only quality 
required for success. 
The opposite formula is that of secrecy. An idea is perpetuated 
because it must never be mentioned. A Freemason never forgets 
the secret words entrusted to him, though these words mean, 
absolutely nothing to him, in the vast majority of cases; the only 
reason for this is that he has been forbidden to mention them, 
although they hâve been published again and again, and are as 
accessible to the profane as to the initiate. 
In such a work of practical Magick as the preaching of a new 
1. The Master Therion has received this Word; it is communicated 
by Him to the proper postulants, at the proper time and place, in the 
proper circumstances. 
2. Each man has a different Great Work, just as no two points on 
the circumference of a circle are connected with the centre by the same 
radius. The Word will be correspondingly unique. 
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